When I did my degree in internet (The title of which is of course 4 jargon words) web site design was very different. It was before tools like wordpress and joomla. Now a lot of people I have worked with over the years have some knowledge, maybe have a website they’ve made with a template, or a very default wordpress site and lack the knowledge to take it further.
I’ve helped multiple people develop there ideas mainly in paid, but also in un-paid roles in groups and cooperatives to make there website exactly what they want.